By: Dr. Charles Awuzie –
Don’t Run A Casual Business, Build A Corporate Business…
The difference between a casual business and a corporate business is processes.
Casual Business: A casual business has no processes. The boss can decide to pocket any amount of money and there’s no system on ground to check him. Workers can do whatever they like and get away with it. Clients in return become very casual with the business. You might be making money but you have no structure that can keep the business going beyond 30 years. This is the bane of over 70% of African businesses. We run casual businesses in the corner of a street. The location of the business is not the problem, but the structure of the business is a problem.
Corporate Business: Then there’s a corporate business. This is the model we have built Gemsbok Group on. Corporate businesses have very effective processes running on a strong organizational structure which enables systems and units to corporate. Actually the word corporate means to relate, collaborate, work together…So a corporate business is a business which is operated by the collaboration of people and relationships (partnership) between systems, enabled by processes.
This is our model in Gemsbok Group. We have put processes and systems in place to manage customer relations, human resources, financials, policies, projects etc. We try to assist every client to adapt to our processes as we know it will benefit them more in the future than now.
Start restructuring your business to take a corporate shape. Discover how you can use technology to establish a stable organizational structure for your small business. It could be very frustrating if you haven’t worked in a corporate organization before. But study as much as you can in this area. Don’t just leave this for big businesses. Aspire to be the next big business. This is the route – corporate structure and processes.
If you already worked in a corporate environment, it will be very easy for you to relate with this information. Now, aspire to model your business after the big company you worked for.